Action Metrica™
The Action Metrica™ report focuses on understanding what drives your audience to act—whether it’s adding a track to their playlist, sharing a video, or purchasing a product. It also uncovers the key factors influencing these decisions.
Ideal For
What’s Included
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Purchase/Action Intent: Discover how likely your audience is to act on your content.
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Decision Drivers: Identify what influenced their choices (e.g., emotional connection, design).
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Archetype Analysis: Uncover emotional and thematic associations with your content.
Example Use Case
An e-commerce brand tests product images to see which generates the highest purchase intent.