Product Explainer

Create explainer videos that educate and convert with data-driven feedback.

We provide real-time feedback on video clarity, engagement, and instructional value.
A targeted audience provides insights on comprehension and relevance.
AI-driven analysis for optimal pacing and content organisation.
Benchmarking against top-performing explainer videos.
Data-backed recommendations to enhance viewer understanding.
Cost-effective testing before product launch or campaign rollout.

Comprehensive Product Explainer Video Testing Service

Our Product Explainer Video Testing service helps brands and businesses create clear, engaging explainer videos that effectively communicate their product’s value. By testing essential elements like pacing, clarity, and engagement, we provide detailed feedback to ensure your video resonates with viewers and conveys your message accurately. This service is ideal for businesses launching new products, introducing features, or educating customers through video content.

What to Expect

With our Product Explainer Video Testing service, your video is reviewed by a targeted group of viewers who assess its clarity, instructional quality, and engagement. We analyse feedback on visuals, narration, and pacing, providing insights into how well viewers understand and connect with your product’s key benefits. Our AI-driven platform also benchmarks your explainer video against similar content, ensuring it aligns with industry standards.

What You Will Achieve

By working with us, you’ll refine your explainer video to make sure it educates, informs, and engages viewers effectively. You will identify the areas that require enhancement, guaranteeing a clear communication of your product's features and benefits. This feedback-driven approach allows you to optimise your video for viewer comprehension and impact, leading to higher conversion rates and increased product adoption.

Targeted Viewer Insights

Receive genuine feedback from a sample of your target demographic, providing a reliable assessment of video clarity and relevance.

AI-Enhanced Comprehension Analysis

Understand how well your explainer video communicates product details and whether viewers grasp key information.

Content Benchmarking

Position your explainer video within the context of top-performing videos in your industry, ensuring it meets engagement and clarity standards.

Instructional Quality Optimisation

Identify areas where pacing, visuals, or narration could improve to better guide viewers through your product’s features.

Cost-Effective Pre-Launch Testing

Avoid costly revisions by testing and refining your explainer video with real audience feedback before release.

Increased Conversion Potential

Launch your video with confidence, knowing it’s optimised to effectively educate and convert viewers.

Take the First Step with PlusMetrica

Your brand deserves the best insights. Whether you're curious about market research costs, launching something amazing, or connecting more deeply with your audience, we're here to help. With tailored insights powered by AI, you'll get the clarity you need to make bold, confident decisions.

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Case Studies

Examples of What’s Possible with Product Explainer Video Testing

Imagine you’re a tech company introducing a new app feature. By using our Product Explainer Video Testing service, you can gauge how well viewers understand the feature and identify sections that need simplification. Or, if you’re an e-commerce brand launching a complex product, you’ll discover if viewers fully comprehend its uses, allowing you to make adjustments for a more accessible, engaging video.

Case Study 1: Tech Startup Instructional Video

Challenge

A tech startup was preparing to release an instructional video for a new app feature but was concerned about user comprehension. Early viewers mentioned that some steps seemed unclear, leading to potential user frustration.

Solution

The startup used our Product Explainer Video Testing service to gather feedback from tech-savvy users in their target audience. Feedback indicated that certain steps could benefit from visual cues, like arrows or highlighted sections, to direct attention. Additionally, viewers suggested slowing down the pace during key instruction segments.

Result

The startup revised the video to include visual guides and slowed the pacing during instructional moments. This adjustment led to a 20% reduction in customer support enquiries related to the new feature, as users found the video easier to follow, ultimately improving user onboarding and satisfaction.

Case Study 2: E-commerce Product Demo

Challenge

An online retailer launching a new line of kitchen appliances needed to ensure their explainer video effectively showcased the product’s functions. Test viewers had indicated that the video’s narration was too technical, potentially alienating first-time buyers.

Solution

Through our Product Explainer Video Testing service, the retailer tested the video with a group of potential buyers. Feedback suggested simplifying certain terms and including a demonstration of common use cases to make the video more relatable and engaging.

Result

The retailer revised the video, focusing on simpler language and real-life applications. The optimized video received positive feedback and contributed to a 15% increase in product sales. The retailer found that focusing on ease of use in the video made the product more accessible to new customers.