Campaign Visual Concepts

Optimise Your Billboards and Digital Ads with Audience Insights

We receive real-time audience feedback on billboard designs and digital ads.
This provides insights into visual appeal, message clarity, and memorability.
AI-driven analysis for optimal layout and colour scheme.
Benchmarking against top-performing campaign visuals.
Data-backed recommendations to enhance brand impact.
We conduct cost-effectiveness testing prior to a major campaign launch.

Comprehensive Campaign Visual Testing Service

Our Campaign Visual Concepts Testing service helps brands and advertisers optimise their billboard and digital ad visuals to maximise reach, engagement, and brand recall. By gathering feedback on elements like layout, color scheme, messaging, and visual appeal, we provide insights to ensure your campaign's visuals make an unforgettable impression. Whether you’re designing for a high-traffic billboard or a targeted digital ad, our service equips you with the data to create visuals that resonate with your audience.

What to Expect

Real viewers review your billboard or ad designs with our Campaign Visual Concepts Testing, offering feedback on appeal, clarity, and engagement. Our AI-powered analysis compares your visuals to top-performing campaign designs, highlighting areas where your ad excels and areas for improvement. We provide actionable insights on layout, colours, and message delivery, ensuring your ad captures attention and drives brand awareness.

What You Will Achieve

Working with us, you’ll launch ad visuals that are optimised to communicate your message clearly and engage viewers. You’ll learn how your target audience perceives your visuals and gain data-backed recommendations to enhance their impact. This feedback-driven approach allows you to roll out campaign visuals with confidence, knowing they are designed for maximum effectiveness.

Audience-Centred Insights

Receive feedback from viewers in your target demographic, offering a reliable assessment of your ad’s visual appeal and clarity.

Impactful Message Delivery

Understand how effectively your campaign visual communicates its message and prompts engagement with the brand.

Industry Benchmarking

Compare your billboard or digital ad against top-performing visuals in your industry, ensuring your design stands out.

Layout and Colour Optimisation

Identify which layout and colour choices enhance viewer engagement, helping you create a visually cohesive campaign.

Cost-Effective Pre-Launch Testing

Avoid costly redesigns by refining your campaign visuals with data-backed feedback before launch.

Increased Brand Recall and Engagement

Launch your campaign with confidence, knowing it’s optimised to captivate viewers and reinforce brand awareness.

Take the First Step with PlusMetrica

Your brand deserves the best insights. Whether you're curious about market research costs, launching something amazing, or connecting more deeply with your audience, we're here to help. With tailored insights powered by AI, you'll get the clarity you need to make bold, confident decisions.

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Case Studies

Examples of what’s possible with campaign visual concept testing

Imagine you’re a retail brand preparing to launch a new product and want to ensure your billboard grabs attention on busy highways. With our Campaign Visual Concepts Testing service, you can test different layouts, colour schemes, and taglines to see which combination resonates most with passersby. Alternatively, if you’re designing a digital ad for social media, you’ll discover which visuals and colours drive clicks and engagement, helping you create a high-performing ad.

Digital Ad Optimisation for a New Product

Challenge

A tech company was preparing a digital ad campaign to promote a new product but wasn’t sure which visual style would resonate most with their target audience. The team debated between a minimalist design with bright colours and a detailed layout showcasing product features.

Solution

The company used our Campaign Visual Concepts Testing service to test both ad styles with a sample of tech-savvy users. Feedback revealed that the minimalist design was more appealing, with viewers commenting that it felt “clean,” “modern,” and easier to understand at a glance. However, viewers also suggested including a brief tagline to emphasise the product’s main benefit.

Result

The tech company adopted the minimalist design and added a tagline to enhance clarity. This updated ad saw a 30% increase in click-through rates and generated significant engagement across digital platforms, helping drive product awareness and interest.

Billboard Design for a City Campaign

Challenge

A food and beverage brand was launching a new flavour in its product line and wanted to create billboards for high-traffic areas. The team was concerned about the colour scheme and layout, as they wanted the billboard to be eye-catching without being overwhelming.

Solution

Using our Campaign Visual Concepts Testing service, the brand tested two billboard designs with potential customers. Feedback indicated that the original colour scheme was too bright and distracted from the product image. Viewers recommended toning down the colours and emphasising the flavour with a large, clear image and simplified text.

Result

The brand updated the billboard design, creating a clean, visually appealing layout that focused on the new flavor. This version received positive responses during test phases and ultimately contributed to an increase in product sales. The refined billboard design achieved high visibility and brand recall in the targeted locations.