Actionable, AI-powered research for Madrid, Barcelona, Malaga, Valencia, Bilbao, and nationwide.
Backed by 5M+ active users and AI trained on 40M+ data points, built to stress-test creative, products, and experiences with real people.
PlusMetrica Spain
Calle Princesa 31, 2° 2, 28008 Madrid
Phone: +34 91 079 22 40
Hours: Mon–Fri 09:00–18:00
Yes. Spanish is supported end to end, including prompts, UI, and reporting where needed.
Target by city, province, postal code, age, gender, income, profession, lifestyle, and interests, subject to incidence and compliance.
Consumer insights and reviews, targeted market surveys, and customer sentiment and feedback analysis. Creative tests, concept tests, pricing, packaging, UI flows, music track reviews, and more.
Most studies deliver in 1 to 7 days after launch. Larger or complex designs need longer field time.
A topline deck, data tables, open-end themes, sentiment reads, and a short action plan. Pricing work includes price curves and guardrails.
Yes. We test songs, music videos, and artwork with Spanish listeners. Results include appeal, skip risk, standout moments, and audience splits.
We run customer outreach lists or targeted panels, classify themes, and score sentiment with AI and human QA. We trend movement over time.
GDPR standards apply. We store responses securely and remove PII on request per policy.
Yes. We compare cities, surface local drivers, and show where to weight spend.
Pricing depends on audience size, targeting, and questionnaire length. Ask for a quote. A quick scoping call sets the design.
Our reports are available at 50, 100, or 200 reviews. Choose 50 for quick directional reads, 100 for balanced accuracy, and 200 for the most stable rank and deeper cuts across segments.
No. Reports ordered for a Spanish audience are used only for that audience. For music testing, we apply the market potential absolute to weight the market potential percentile. This adjustment is specific to music and does not merge results with other countries.
Music, FMCG, retail, tech, media, sports, and public sector research.
Yes. We run quick validation loops to de-risk launches and improve product-market fit.
Yes. We support text probes and live sessions with native moderators when the study includes a qual layer.
Single and multi select, grids, MaxDiff, open ends, rating items, time-on-task, media playback with markers, and pricing tasks.
Full national coverage including all provinces and the two autonomous cities.